MANNY PACQUAIO EXPLOITED OR?

by **BALONEY** on Sat Oct 24, 2009 12:32 am

Manny Pacquaio exploited or ?

Would you buy a product endorsed by Manny Pacquaio just because he says he uses it or recommends it?

by **Dora627** on Sat Oct 24, 2009 12:55 am

I don't think he's being exploited. He's using his celeb status to do well for his country and does what any celebrity in the world does with endorsements.

I personally don't buy things just because a certain celebrity endorses it, nor does it make me want to buy it more than I would buy something else.

by **annabellep025** on Sat Oct 24, 2009 12:59 am

No...I don't believe MP is exploited. He is old enough to know his mind and his wants. I am pretty certain that he did all those commercials for monetary gains and was not coerced into doing them by anyone, not even his wife.

And again, no. I wouldn't buy a product just because MP endorsed it. I buy those that has been tried and tested by the family.

by **lezah116** on Sat Oct 24, 2009 1:57 am

Exploited? He's earning millions for the commercials, not to mention those that are embroidered on his boxing shorts.

I don't use a product just because a celebrity or sportsman endorsed it.

by **BSherman843** on Sat Oct 24, 2009 4:00 am

He made US$30 million over the last year. How is he being exploited?

by **Cinnamon786** on Sat Oct 24, 2009 4:17 am

The Buyers are the exploited, not Manny ;)

by **wrestler307** on Sat Oct 24, 2009 8:53 am

In advertising, no one exploits anyone. The talent/endorser gets paid proportionate to his/her value to the campaign, and Manny Pacquiao would be paid in the neighborhood of P10-15 million for a single commercial, shooting for only one day. Talent fees of the mother, the wife, and the kids are separately budgeted. So he could not have been exploited.

Consumers are not exploited either. They will not rush to the grocery to buy what he endorses. The role of advertising using a celebrity is to generate as much impact in the soonest possible time. Manny delivers this objective. Consumers are intelligent, and can discern. That is the lookout of manufacturers. So that when consumers try a celebrity-endorsed product for the first time, they should be satisfied. In advertising, we in fact say that a bad product will not be sustained even by using a parade of celebrities. If they don't like the product, they will stop buying.

MANNY PACQUAIO EXPLOITED OR?